Shell Rotella® Introduces Portfolio Of Carbon Neutral Engine Oils In North America
Houston, TX … Shell Rotella® announced it will offer customers carbon neutral lubricants for heavy duty engines in North America. Existing products, Shell Rotella® T6 Full Synthetic and Shell Rotella® T5 Synthetic Blend engine oils will now be carbon neutral as a step toward Shell’s target to be a net-zero emissions energy business by 2050 or sooner, in step with society and with our customers.
Shell Rotella is just one of the brands within the Shell global portfolio of lubricants that is committed to providing customers with carbon neutral alternatives. Globally, Shell aims to offset the annual emissions of more than 52 million gallons of advanced synthetic lubricants, expecting to compensate around 700,000 tonnes of carbon dioxide equivalent (CO2e) emissions per year, which is equivalent to eliminating the CO2e emissions generated when driving a gasoline-fuelled 2021 Ford F-150 more than 1.5 billion miles 2.
“Many customers are focused on reducing their net carbon footprint, and as the leading heavy duty engine oil in North America, Shell Rotella can play a significant role,” said Machteld de Haan, Vice President Shell Lubricants Americas. “We are proud to offer a Shell Rotella carbon neutral option for heavy duty engines without compromising engine protection and be a part of the largest carbon neutral program in the lubricants industry.”
Shell aims to be a net-zero emissions energy business by 2050 or sooner, in step with society, however no one solution is going to allow Shell to achieve this target. The transition to a low-carbon energy future will require a range of solutions and Shell Rotella is dedicated to helping drive the future and providing carbon neutral alternatives. To help achieve this, Shell Rotella T6 and Shell Rotella T5 will contribute to Shell’s target to be a net-zero emissions energy business through several factors: avoid emissions, reduce emissions and offset emissions.
One of the ways Shell plans to avoid emissions is by optimizing efficiency during production and design of our products by using more recycled content in its bottles, where possible. Shell will reduce emissions by a number of avenues, including improved energy efficiency. More than 50% of electricity used in our Shell Lubricant Blending Plants now comes from renewable sources. Lastly, Shell will offset the remaining CO2e emissions through buying and selling carbon credits from Shell’s global portfolio of nature-based solutions projects, and continued investment in nature-based solutions initiatives.
While measures to avoid and reduce emissions offer the best way to tackle emissions in the long term, until scalable solutions are deployed, carbon offsetting programs provide an immediate solution to balance CO2e emissions. Shell’s global portfolio of nature-based carbon credits will compensate CO2e emissions from the entire lifecycle of these products, including the raw materials, packaging, production, distribution, customer use and product end of life.