FirstLine Funding Group – Here For The Long Haul

Steve Pollock
February 2024

MADISON, SD…. Cash flow is the biggest challenge for an owner-operator and fleets, spending money on fuel and road expenses, while you wait for freight invoices to be paid can bury you in debt.  FirstLine Funding Group is in the business of helping owner-operators and fleets conquer cash flow problems by providing flexible operating cash. 

Because they are a division of the First Bank & Trust, a South Dakota based bank, FirstLine Funding Group, with locations in Madison, South Dakota and Ankeny, Iowa can offer a lot off financial services beyond factoring freight invoices.  The company can also finance your truck or trailer and offer short term advances for insurance, repairs, equipment payments, and even payroll.  While FirstLine Funding Group does factoring for a variety of businesses, 95% of their portfolio is transportation.  They have served carriers and owner-operators in all 48 states.  The company offers up to 100% advances on freight invoices at very competitive flat factoring rates.  Same day funding is offered, simply submit an image of your invoice and bills of lading through email or our online portal options. Funds will be transferred to your fuel account, same day wire or overnight ACH to your bank.  If you have an account with First Bank & Trust, the funds can be added to your account instantly. 

With FirstLine Funding Group’s 24/7 online services, you can get things going at your own convenience, and check credit references for brokers and shippers before committing to their load.  FirstLine can also provide fuel advances, 50% of invoice on pick-up and 50% on delivery of the load.  They will even help you obtain a fuel card if needed and offer fuel discounts through the FFG branded fuel card network.  Each customer has their own personal account manager to assist them with their daily business needs.  They serve every type of freight operation in the trucking industry.

In 1880, Horace Fishback, a Brookings, South Dakota resident saw the need to establish financial services in the community.  Horace, along  with his Uncle Bert Ord, began cashing checks in the back of his General Store.  This small venture has grown to be one of South Dakota’s largest privately held companies – Fishback Financial Corporation (FFC), the holding company for First Bank & Trust, as well as FirstLine Funding Group.  In November 1925, the Fishback family established their first independent community bank.  Since then the company has grown to more than two dozen locations in several communities throughout South Dakota, Minnesota, and Iowa with an estimated 750 employees.

In 2009, Lori Gustaf joined the First Bank & Trust and helped them establish FirstLine Funding Group.  Lori has an extensive background in transportation having worked in the transportation industry since her college days.  She has many years of experience in fuel tax filing, licensing, permitting, owner-operator payroll, safety compliance, and now in finance.  Experience in transportation runs in her family as Lori has three brothers who are also professional truck drivers.

Since their humble beginning in 2009 with 2 employees, FirstLine Funding Group has grown to more than 95 staff at multiple office locations and remote. Lori Gustaf currently serves as Senior Vice President/Director of Transportation Factoring at FirstLine Funding Group.

Lori states, “We understand the trucking industry and the challenges that owner-operators and fleets face.  Let us help you achieve the American Dream of being your own boss.  We are not only your business partner, but your friend as well.  If you refer a friend, you could earn a referral bonus from$100-$1100.”

Here are what some of FirstLine Funding Group customers have to say about the company:

“This by far the best factoring company there is.  There’s never been an issue they haven’t fixed for me.  Plus the factoring rate and perks of all types are unbeatable.” – P. Morales

“I have been with FirstLine Funding Group for several years and I am very satisfied with their performance.  We have developed a great relationship over the years as if it’s like family now.  The response time of any issues or just getting your weekly funding is the BEST by far.  We love the FirstLine Funding Group staff.” – Jamie

“Been factoring with them for nearly 5 years now.  Awesome support team.  Always willing to help and go the extra mile knowing the importance of getting the invoices funded ASAP.  They helped my business grow 10-fold due to their extraordinary rates and quick turnaround funding process.” -- John

For more information on FirstLine Funding Group’s factoring or banking services, call 877-609-6717 or  log onto, if they can help you achieve your dreams.  You can also talk to FirstLine Funding Group at the Mid-America Trucking Show, Booth #66104 in the West Wing or at the Walcott Truckers Jamboree.