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ATSSA Launches “Guardrails Save Lives” Campaign Highlighting Lifesaving Benefits Of Guardrail And Median Barriers

February, 2019

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Washington, DC… The American Traffic Safety Services Association (ATSSA) launched a campaign today titled “Guardrails Save Lives”, which shares the lifesaving benefits of guardrails and median barriers.

Guardrails save lives every day on our nation’s roadways. Roadway safety infrastructure can mean the difference between life and death when crashes happen, and guardrails are an important part of that infrastructure. When properly installed, guardrails have been proven effective in reducing fatalities and serious injuries in roadway departure crashes, ranging from 16 to 47 percent in these instances.

“We know guardrails save lives. One of the challenges the guardrail and median barrier segment of the roadway safety infrastructure industry faces is that when someone hits a guardrail in a crash, and it saves them from being killed or seriously injured, that information is not always being collected. Those stories of lives saved are not always being brought to the forefront and shared with the public. The Guardrails Save Lives campaign is ATSSA’s way to share those stories and information on the lifesaving benefits of guardrails and median barriers,” said ATSSA President & CEO Roger Wentz. 

The campaign will run through April 2019 on ATSSA’s social media accounts and will share the stories of those impacted by the lifesaving presence of guardrails and median barriers during a crash, and those whose lives could have been saved in tragic crashes. 

To find information on the campaign on Twitter, use the hashtag #GuardrailsSaveLives, or visit ATSSA’s Facebook and LinkedIn pages. 

To learn more about the Guardrails Save Lives campaign, visit GuardrailsSaveLives.ATSSA.com.

ATSSA’s core purpose is to advance roadway safety. ATSSA represents the roadway safety industry with effective legislative advocacy and a far-reaching member partnership. The association also leads the nation in work zone safety training and education for roadway workers across the country. ATSSA members accomplish the advancement of roadway safety through the design, manufacture, and installation of road safety and traffic control devices. Visit www.atssa.com to learn more.