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​Bridgestone Launches New Fuel-Efficient Trailer Tire to Help Fleets Maximize Savings and Performance

August, 2019

NASHVILLE, TN… BridgestoneAmericas, Inc. (Bridgestone) has announced a new addition to its fuel-efficient Bridgestone Ecopia commercial truck tire portfolio. The BridgestoneR123 Ecopia tire is a SmartWay® verified trailer tire engineered to deliver low rolling resistance and exceptional wear in long-haul and regional service applications. Due to its low rolling resistance design, the Bridgestone R123 Ecopia tire delivers nearly $400 in fuel savings over 100,000 miles when compared to the Bridgestone Ecopia R197 tire.*

“Bridgestone Ecopia tires are designed with features that reduce fuel consumption, and they are engineered to be fit for retreading later on, making them a smart, sustainable business choice for fleets on a number of levels,” said Kyle Chen, brand manager, truck and bus radial tires, U.S. and Canada, Bridgestone Americas Tire Operations (BATO). “Fuel-efficient tires that also deliver big on performance are a demonstration of our dedication to help lower the total cost of tire ownership and drive efficient mobility for all fleets.”

The Bridgestone R123 Ecopia tire is engineered with features such as an IntelliShape sidewall designed to reduce the overall tire weight and minimize rolling resistance. The tire also uses patented NanoPro-Tech polymer technology to limit energy loss and help improve fuel economy. Additional innovations include:

•A fuel-efficient tread design to lower rolling resistance and improve fuel economy;

•An innovative tread pattern to increase traction and grip on wet roads, as well as absorption of tread edge stress to promote long, even wear;

•An optimized tread volume that allows for long removal mileage, and;

•A specialized defense groove structure that helps establish even pressure at the tire shoulder and minimize tread edge wear.

Fleets can leverage fuel-efficient tires and retreads together to extend the life of their tire casings, further reduce fuel costs and lower the total cost of tire ownership. Designed to maximize the total tire lifecycle, the Bridgestone R123 Ecopia tire provides excellent retreadability and works together with Bandag FuelTech retreads to capitalize on tire performance potential, drive down fuel costs and make mobility more efficient for fleets.