Trinity Logistics, a Burris Logistics Company, Revisits History for Modern Rebrand
Seaford, DE… Trinity Logistics, a Top 20 third-party logistics company, recently unveiled its rebranding to reflect its growth into an innovative and agile company, part of Burris Logistics.
The company, acquired by Milford, Del. Burris Logistics in April 2019, wanted to update its visual brand to reflect its new identity better.
Sarah Ruffcorn, President of Trinity Logistics, said, "As we looked at the branding and go-forward strategy for Trinity Logistics, we knew we wanted a modern logo that reflected our strength and position in the marketplace. We feel as though this new visual identity sets the framework for the integration of all Burris brands."
Trinity unveiled the new logo identity to its Team Members across the country through a video announcement from its President, Director of Marketing, and Burris Logistics' VP of Marketing.
"Our brand has 40 years of history. Each logo iteration has held meaning to our founders and Team Members who have been here through the transitions," said Brittany Siegel, Director of Marketing. "We wanted our new logo to showcase our identity while honoring the legacy, our client relationships, and the nature of our business."
Burris and Trinity Logistics are two long-standing family-owned companies that united to be "stronger together" as the organizations benefit from increased buying power, scale, and advancements in supply chain technology.
"Burris Logistics is entering a new decade with a renewed dedication to creating a complete suite of brands offering a comprehensive solution for shippers and retailers," said Bobby Bailey, VP of Marketing of Burris Logistics. "The Trinity rebrand is paving the way for our future brand architecture with a unique design that connects with the other Burris Logistics brands."
Trinity's new logo identity and updated modern color scheme better appeal to the company's position in the marketplace, its offerings, Guiding Values, and legacy. The rebranding will include a complete redesign of the company's website to come Spring 2020, logo, photography style, updated collateral, and a clear representation of the company's offerings.
“Trinity Logistics has a great history, a great story, and great meaning already built into the brand; there was a lot for us to work with as we were developing their mark.” Said Cris DaBica of Francisco, DaBica, and Friends. “Trinity’s new logotype is a contemporary study in streamlined strength and surprise, combining solid proportions and characters together with subtle nods to the brand’s multi-directional nature, and the routes it serves.”
For further updates on the Trinity Logistics rebranding project and offerings, visit https://trinitylogistics.com/blog/trinity-logistic....
Trinity Logistics, a Burris Logistics Company, is a top 3PL providing truckload, less-than-truckload, warehousing, managed transportation, intermodal, expedited, and international freight management solutions for over 40 years. Ranked #18 on Transport Topics' Top Freight Brokerage Firms, Trinity services North America through locations in Delaware, Missouri, Minnesota, Florida, Texas, Maryland, Georgia, and Iowa, and 100 Independent Freight Agent offices.
For more information about Trinity Logistics, visit www.trinitylogistics.com.