Shell Rotella® Launches Hard Working Synthetics Campaign Celebrating Truck Drivers Nationwide
Houston, TX… – Shell Rotella® today announced the launch of its Hard Working Synthetics campaign, a nationwide initiative honoring the dedication, resilience, and stories of the truck drivers who keep America moving.
The program spotlights drivers who rely on Shell Rotella heavy duty synthetic engine oils to power their livelihoods and lives on the road. From overcoming challenges to celebrating milestones, Hard Working Synthetics provides a platform for drivers to share their experiences, inspire others, and be recognized across Shell Rotella’s social and media channels.
“Truck drivers are the backbone of our economy, and their stories are nothing short of amazing,” said Julie Wright, North American Brand Manager at Shell Rotella. “With Hard Working Synthetics, we’re proud to provide a platform that celebrates the grit, determination, and hard work that define this community.”
Adam Kimball: A Story of Trust and Dedication
One of the first stories featured in the campaign comes from Adam Kimball, third-place Best in Show winner at Shell Rotella SuperRigs® 2025. For Adam, trucking is more than a job; it’s a way of life. His fleet of 23 trucks all run on Shell Rotella® T6 Full Synthetic, a choice he doesn’t take lightly.
“From my early ’90s rigs to the trucks I drive today, Shell Rotella T6 has always been my secret weapon,” said Kimball. “It’s not just about using synthetic oil—it’s about trusting it, day in and day out, mile after mile. This gives my drivers and me confidence in our trucks, which is important when you’re on the road every day.”
Kimball’s story underscores the campaign’s theme: Hard-working synthetics are about more than oil; they’re about the people behind the wheel who depend on that oil to get the job done.
A Platform for Every Driver
As part of the campaign, Shell Rotella is inviting truck drivers across the country to share their own stories of life on the road and their experiences with Shell Rotella synthetic oils. To participate, drivers must be members of MyMilesMatter® by Shell Rotella, the brand’s loyalty rewards program. Current members can submit stories easily, and non-members can sign up quickly and at no cost to join the community.
Participants can:
* Upload a photo representing their trucking journey
* Share their story, including which Shell Rotella synthetic oil they use
* Opt-in for a chance to be featured on Shell Rotella’s social media and in national news outlets
How to Participate
Truck drivers can submit their stories directly through the Hard Working Synthetics landing page: https://www.mymilesmatter.com/hard-working-synthetics. Selected participants will be featured in Shell Rotella’s ongoing campaign, inspiring others and showcasing the true meaning of hard work on the road.
For more information and to sign up for MyMilesMatter, please visit: https://www.mymilesmatter.com/.