Exciting Announcements From Shell Rotella

Steve Pollock
May 2023

LOUISVILLE, KY…. Annie Peter, North American Brand Manager for Shell Rotella had a lot of exciting news to announce on behalf of Shell at the recent Mid-America Trucking Show.

Annie’s first announcement was about the upcoming 2023 Shell SuperRigs® truck beauty contest, which will be held on June 8, 9, and 10 in Gillette, Wyoming at the Cam-Plex Community Events Center.  The Cam-Plex Center sits on 1,000 acres and hosts community events and rodeos and has a race track and pavilion.  There are 1,700 parking spaces for RVs, so bring your motorhome and head out to the SuperRigs®!

Drivers will compete for up to $25,000 in prize money, with a $10,000 top prize and 12 lucky contestants will be chosen for the 2024 Shell Rotella SuperRigs® calendar, featuring beautiful Wyoming backdrops in the photos.  Winners receive bonus MyMilesMatter points, and all contestants receive a prize package for participating that includes Shell Rotella oil, coolant, and grease. 

For those not familiar with how the SuperRigs® competition works, you can arrive and leave at your convenience – shine your truck until you are satisfied, then take it through the judging lanes, which are open Thursday and Friday from 7 am – 5 pm and Saturday 7 am – 11 am.  The awards ceremony will follow on Saturday after the judging lanes close.  It has been more than 10 years since the SuperRigs® competition has been held out West and the Shell team is excited to see some of the fabulous trucks that work the Western states.

Annie also mentioned that Shell will be launching their new Shell Rotella T6 10W-30 full synthetic low viscosity oil that will be available this May at O’Reilly Auto Parts and eventually at your favorite travel plaza. Drivers appreciate the triple protection package that all Shell Rotella oils provide and the additional benefit of improved fuel economy from the T6 synthetic.

Annie also wanted to remind drivers to register to win their choice of a Freightliner,  Mack, International, Peterbilt, Kenworth or Volvo Class 8 truck every time they have a Shell Rotella oil change with T4, T5, and T6 oils now through June 30, 2023.  Register at participating travel plazas and lube centers nationwide.  Go to www.rotella.com/sweepstakes for more details.  The winner will be announced during the National Truck Driver Appreciation Week in September. 

Right now you can receive a $20 digital gift card with the purchase of 3 gallons of Shell Rotella T6 full synthetic and a $10 digital gift card with every 3 gallon of Shell Rotella T5 Synthetic Blend.  Visit www.rotella.com/rewards for more details.

Shell’s MyMilesMatter Loyalty Program has been expanded to include 2.5 and 5 gallon sizes of Rotella oils as well as Rotella coolants and grease.

The folks at Shell are confident that they will be ready to meet the EPA requirements for the new PC-12 oils, which begin January 1st of 2027.  The new PC-12 oils will upgrade current engine oil requirements, providing better oxidation and wear with chemical limits to increase aftertreatment durability.  Shell is positioned to meet the requirements and deadline.

There is a lot going on with the Shell Rotella brand and Annie Peter and the Shell team look forward to seeing you at the SuperRigs® competition in Gillette, Wyoming on June 8-10. 

Shell Rotella – the engine oil that works as hard as you do.