Shell Rotella® Campaign Focuses on Hard-Working Aspects of Trucking Business
Houston – According to a new national survey commissioned by the Shell Rotella® brand, owner-operator truckers believe that keeping up with rules and regulations is the hardest part of their job, followed by being away from their families and dealing with traffic. However, the ability to manage their own business and spend time on open roads seeing the sights are major reasons for being a truck driver.
The survey also found that truckers have diverse responsibilities which can include being a part-time mechanic, book keeper and rules/safety expert. Of the drivers surveyed, 24.9 percent were home every day, but 28.3 percent were on the road more than 10 days at a time.
“This insightful survey shows that being a truck driver requires diverse skills and dedication to keep goods moving and businesses operating,” said Chris Guerrero, global brand manager, Shell Rotella® “We recognize that truckers need trusted products and services that can help them succeed in their business. This is clear as we launch our Hard Working campaign, which highlights just how hard truckers have to work to succeed in their business. It includes people that drive class 8 trucks long distances or someone that uses a diesel pickup in their daily work.”
The Hard Working campaign is anchored by a new series of print and radio ads that highlight the many ways in which driving a truck is a tough, demanding business where the primary currency is hard work. Truckers expect more from themselves and the products they buy for their truck. They expect these products to adapt to different driving conditions and to keep up with changes in technology. For more than 40 years, Shell Rotella® has been a quality engine oil that drivers can count on to work as hard as they do.
“The Hard Working Campaign will be reflected in everything we do to connect with truck drivers whether through advertising, promotions and meeting with drivers at truck shows and events,” said Guerrero. “The launch of the Shell Rotella MyMilesMatterSM rewards program earlier this year was a key part of our new campaign. The program demonstrates our appreciation for the folks who help keep America moving through rewards and resources to help them with their business.”
Work Hard/Play Hard Photo Contest
To celebrate the launch of the Hard Working campaign, Shell Rotella® has developed the “Work Hard. Play Hard” Contest which will award a 2013 RAM pickup truck to two winning contest entrants, one in the Work Hard category and one in the Play Hard category. Entering is simple - contestants can upload a photo of themselves hard at work or play to www.rotella.com/workhard and include a brief story which must include a reference to Shell Rotella® After that, people can share their photo with friends to get votes. If a person’s entry finishes among the top 10 to receive votes, they will have the opportunity to win one of two 2013 diesel-powered RAM pickup trucks plus a $10,000 check to offset taxes. $500 Walmart® gift cards will also be awarded. The contest ends October 31, 2012.
The Road Show, which travels to trucking and customer events, has also been updated and expanded to better reflect the new Shell Rotella® Hard Working campaign. The spacious interior features a number of visual demonstrations of the capabilities and benefits of Shell Rotella® engine oils and the advanced technology of Shell Lubricants products. Also included is a kiosk that lets truckers register for the Shell Rotella® My Miles Matter rewards program. There are also displays about Shell Rotella® SuperRigsSM, the Million Mile Haul of Fame which honors truckers that have driven a million miles or more using Shell Rotella® without an engine rebuild.
The Shell Rotella® brand is committed to making sure that hard working individuals can count on Shell Rotella® engine oils to help keep their trucks and equipment operating properly. The Shell Rotella® Energized Protection product portfolio is led by three premium heavy duty engine oils that are part of a tiered, easy to understand ladder of protection. They include Shell Rotella® T6 Full Synthetic, Shell Rotella® T5 Synthetic Blend Technology and Shell Rotella® T Triple Protection® engine oils.
All Shell Rotella® heavy duty oils provide protection in three critical areas by helping to control acids, deposits and wear. The adaptive technology in Shell Rotella® allows the oil to protect across all driving conditions, physically or chemically reacting to the ever-changing needs of an engine, ensuring that Shell Rotella® customers will continue to enjoy the benefits of the engine oil that works as hard as they do.
Shell Rotella® is the No. 1 heavy-duty motor oil brand2 preferred and used among owner operator truck drivers, because it helps keep trucks on the road and operating at maximum efficiency. For more information about Shell Rotella® heavy duty engine oils visit www.Rotella.com or follow Shell Rotella® on Facebook or Twitter.